7 Responses

  1. Oliver
    Oliver at |

    What do you think is the next step? Increase redemption rates? Eliminate cash & miles? Wholesale move over the M&M?

  2. Wandering Aramean
    Wandering Aramean at |

    There are two parts to the next steps, I think. One is that the operations will be cut even further with the Heathrow slots going to other carriers that are part of the Lufthansa group. Of course, just this past week they also announced that bmi would pick up two daily frequencies to Vienna, one of which replaces an Austrian Air service, so they aren’t necessarily giving the slots away but they are definitely focusing them on other Lufthansa group hub service.

    The other change will be a migration of the loyalty program to Miles & More. They don’t have to do so. Each carrier is given the freedom to pick the bits of the parent organization that they want to leverage to better operate in their region. But all signs point to the not-too-distant end of Diamond Club. Maybe they’ll just tighten up the rules a bit and continue to call it Diamond Club rather than a wholesale migration but either way the opportunities for exploiting the program for ridiculously complex itineraries in the pointy end of the plane at negligible costs is already partially over and will almost certainly continue to dwindle.

    It is a sad day and makes me wonder what to do with a large stack of points that I’m sitting on. I also have to figure out what to do with a very large stack that I’m scheduled to earn in April. Things are getting interesting and not necessarily in a good way.

  3. diamondclub
    diamondclub at |

    “either way the opportunities for exploiting the program for ridiculously complex itineraries in the pointy end of the plane at negligible costs is already partially over and will almost certainly continue to dwindle.”

    And for that reason the changes are for the good. Members who do this are the reason the cutbacks are needed.

  4. Wandering Aramean
    Wandering Aramean at |

    Don’t get me wrong…I understand the tightening up of the reward program. It was a necessary change to help extend the life of the airline. But that doesn’t mean it is also a good thing for the customers. And blaming the customers for using the program as it is set up is certainly not a great way to encourage loyalty or repeat business.

    And it certainly brings into question what other changes are also on the horizon, either to the program or the carrier. We all know that there is a new boss running the operations and that there are going to be more changes. It is simply a matter of deciding if they are enough to justify switching loyalty for customers at this time.

  5. Oliver
    Oliver at |

    It would be sooo interesting to get an anonymized version of the BMI DC database and run some analysis on it. They must have a ton of members who have never flown on their aircraft.

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