3 Responses

  1. Copa
    Copa at |

    Seeing as how “BFF” means “Best Friend Forever”, and we’re talking about the airline loyalty business here, I’d be more inclined to call it “Best Friends…until I perceive some minor slight that I will say grievously offended me and not really mean it because I was looking for a reason to jump ship anyway since my grocery store is no longer an earning partner”. Or something like that.

  2. JetBlue now offering priority security access in 15 airports - The Wandering Aramean

    […] this is a nice addition to the offerings that JetBlue has. Combined with the previous indications that some sort of "elite" program (though they refuse to use that word) is coming and that some of these benefits are likely to carry […]

  3. Leaked internal memo details JetBlue Mosaic – TrueBlue’s elite program - The Wandering Aramean

    […] JetBlue isn’t looking to be your BFF. But the rumors regarding a new "elite" program coming from the company have been growing […]