I rarely read the ads in the flight confirmation emails I get. Sure, I check the flight date and time before forwarding it on to TripIt but otherwise I mostly just file the emails and move on. Tonight was different for some reason, however. I actually scrolled through the email I just received and looked at the hotel options offered at the bottom. I think that there is someone out there with a very misguided view of what my tastes are.
These were the options I just received. I don’t think I’ve spent that much on any single hotel night in my life.
Clicking on one of the links it is clear that the booking site is a white-labeled version of Expedia operated by a third party in conjunction with the airline. OK, fine. Do what you want on that front. But I cannot help but wonder how they chose the hotels to offer me. Are they based on some parameters in my profile that I’m unaware of? Are they reading my elite status and assuming that I only stay in high-priced, downtown hotels even though I’m actually flying into Dulles and if I do bother to stay the night it will be on a distressed passenger rate?
Or maybe they get plenty of conversions on those $600 hotel rooms and I’m just a fool for second guessing their algorithms.
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