Here’s the thing about marketing – it only works when you’re actually able to effectively convince someone that they need to buy what you’re selling. And one of the first steps in that process should be to actually understand what you’re selling and how much it costs. Apparently the folks sending emails at OnePass missed that memo this week, at least if the email I just received is any indication.
It is amazing, really, that 255,712 miles might only just be enough points to make it to select cities in Asia. They don’t even mention which cabin of service, but that is actually enough for two business class tickets to anywhere in Asia. I guess if you "select" all cities served by Star Alliance of them that still counts as "select cities" in their world?? Oh, and it is also more than enough for a trip to Australia or New Zealand, unless I’m flying up front at the rule-buster levels; no need to actually buy more.
It is crap like this that gives marketing a bad name.
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