American Airlines is changing their beverage service policies, adding free wine and beer to the menu for economy cabin passengers on long haul flights starting in February 2012. The policy will apply to flights between the USA and Europe, Asia, Argentina, Brazil, Chile, and Uruguay.
"Offering complimentary beer and wine to our loyal customers in all classes of service allows American to better align our product offering with fellow oneworld® alliance members and is another example of our commitment to enhance the travel experience," said Rob Friedman, American’s Vice President – Marketing. "Our customers asked for complimentary beer and wine, and we listened. Starting Feb. 1, when a customer travels internationally onboard American, we invite them to have a drink on us."
This makes a lot of sense with respect to aligning the product with oneworld members where the flights are covered by the antitrust immunity deal which is supposed to give passengers the same experience, regardless of which carrier operates the flight.