11 Responses

  1. Ric Garrido
    Ric Garrido at |

    Thanks for the review. I looked over the site yesterday and thought it might do some of the functions Kayak used to do but not so useful for Best Rate Guarantee purposes.

    Looking at the selection of hotels in the screenshots makes me want to join Choice Nordic.

  2. Ric Garrido
    Ric Garrido at |

    Best Western signed on today to RoomKey.com meaning the site now covers 7 of the 9 major loyalty programs for the US market: Best Western, Choice, Hilton, Hyatt, InterContinental, Marriott and Wyndham Hotels.

    Carlson and Starwood are the biggest hotel programs not represented.

    This might work out to be a good site for a loyalty traveler focused on these programs.

  3. Scottrick
    Scottrick at |

    Like you said, the rates aren’t markedly better. If the hotels are saving money by providing their own site, I would hope they could promise to have the lowest price, too, or even a small discount, just as most airlines have some kind of best-price guarantee on their own websites.

  4. Andrew
    Andrew at |

    I don’t agree your assessment of the search results view. I don’t find anything confusing or not intuitive about it…if you want to compare location, use the map view. If you want to compare on price, sort by price, etc. Maybe I have simple booking requirements, but I love the graphics and I wasn’t struck by anything overtly negative in terms of the search results display.

    As someone who is pretty brand-centric, I can actually see myself using this from time to time, as the independent properties that Hotels.com returns are often extra clutter on the screen that I don’t like sifting through.

  5. PanAm
    PanAm at |

    I don’t see the benefit of the Room Key site to me either. I tend to use the main chain hotels only in the U.S. as I also like to stay in independent places overseas if possible. And when I am looking for a chain hotel I’m often focused one, or two, in particular if I’m trying to make/keep status or they have a lucrative bonus going. So I’ll just go directly to their sites – it’s not that time consuming to do so.

    It seems like a compromise between the 3rd-party sites and individual chain sites – with no real consumer benefit to that compromise.

  6. market research companies
    market research companies at |

    Nice post. I read this article, and found it quite interesting. Hotels are saving money by providing their own site, I would hope they could promise to have the lowest price, too, or even a small discount, just as most airlines have some kind of best-price guarantee on their own websites.

  7. Hotel giants launch uncluttered search site - USA Today | Global HDS | Global HDS

    […] That’s the case that blog.wandr.me blogger Seth Miller, who writes the Wandering Aramean blog and who contributed to the conversation on my Facebook page, makes in his blog post on the RoomKey launch. […]

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    […] while I don’t generally love the site, I figured I’d give RoomKey.com another chance, just to see if they had something I […]

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    […] I also have a couple minor complaints about the UI but nothing which makes it an unusable site the way I hate RoomKey. […]