9 Responses

  1. Oliver
    Oliver at |

    Seems pretty elitist to me 🙂

  2. Scottrick
    Scottrick at |

    Creating an elite tier, and not calling it an elite tier, does not mean it is not an elite tier. However, I can appreciate JetBlue’s efforts to avoid making it sound elitist. I’m sure it doesn’t help at airlines like United where some casual flyers may always find themselves in boarding group 7, and wonder why 6 other groups of people are more important than they are.

  3. jackal
    jackal at |

    Sorry, I have a hard time getting excited by B6. I’m grateful they’ve come to ANC and lowered fares here, but I’ve seen how little value some friends of mine who fly B6 get out of their miles–and that’s on top of them being relatively harder to earn. $5,000 is well north of my annual spend on airfare, and I’m hitting United Platinum and Alaska MVP Gold with that.

    B6 has a decent product, but until the other airlines all go to similarly-sucky revenue-based rewards programs and leave me no incentive to choose one carrier over another, I have no incentive to fly them (and don’t).

    1. Seth
      Seth at |

      For a customer like you, jackal, the program doesn’t make sense. I completely agree with that. It doesn’t make a ton of sense for me as a FF program either. That said, JetBlue is in my top set of carriers I consider when looking at flight options on routes they serve. I look for them ahead of Delta or American. The in-flight experience is, for me, better enough that I don’t really worry about the points, especially since the flights are also reasonably short. I’ll gladly fly on their A320s or E90s with 33-34″ pitch on JFK-JAX rather than earn ~800 miles each way on EWR-JAX on United and 31″ pitch (unless I can get row 12 on the ERJ).

      And if I were traveling for business and not only buying the absolute cheapest fare out there then the JetBlue program starts to look a lot more attractive. Being rewarded for higher spend is quite nice.

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