Want to access your hotel loyalty account information quickly and easily via the iPhone Passbook application? If you’re a member of the Starwood Preferred Guest program then that option is now available to you. The company announced today integration of their loyalty program data with Passbook in the form of a digital member card:
The card information includes account balance, elite status, year-to-date nights and stays and the requirements to hit the next status level.
The "back" of the card also includes contact phone numbers and details on upcoming reservations. The ability to add a Passbook "card" for individual upcoming stays will be made available in the next version of the SPG iPhone App.
I suggested that "applet" views of account information like this would likely be coming in a couple previous posts on the Passbook platform (here and here). It is great to see one loyalty program making the leap to support the technology. Hopefully others will follow soon.