21 Responses

  1. AAExPlat
    AAExPlat 18 December 2012 at 8:22 am |

    And so it continues with UA’s negative PRASM growth. This will kill yields, but I guess they are hoping to bankrupt Virgin America with this offensive once and for all?

  2. Kay
    Kay 18 December 2012 at 8:26 am |

    Sweet! I’ve never do a mileage run, but if the drop prices enough, I might just try one. Could be a great opportunity to see friends in LA.

  3. Andrew C
    Andrew C 18 December 2012 at 8:31 am |

    It’s not as if VX is in great shape… will be very interesting to see how they respond to UA’s (inevitably low) pricing

  4. Noah Kimmel
    Noah Kimmel 18 December 2012 at 8:36 am |

    Could this be why B6 never launched EWR-west coast? Curious how SFO-FLL will affect the LCC duopoly

  5. theblakefish
    theblakefish 18 December 2012 at 8:44 am |

    I am surprised that they didn’t discontinue service due to VX’s entry to the market :rolleyes: a-la WN at HOU and UA dropped IAH-CDG (among others) and blamed it on the city.

    I know there are other factors at play there, but it is typical UA madness…

  6. DebonaireTraveleur
    DebonaireTraveleur 18 December 2012 at 8:55 am |

    Transcons on A319??? Ugh.

    United’s Airbus and 737 fleet are not even remotely competitive to the Virgin product or service.

    How about fewer flights per day with 76x or 777 with international BF service up front??? And younger, more service oriented FAs.

  7. Aanarav Sareen
    Aanarav Sareen 18 December 2012 at 8:55 am |

    WOW! That is insane. $229 r/t out of EWR.

  8. Gene
    Gene 18 December 2012 at 8:59 am |

    Wow, I see lots of SFO-EWR mile runs in my future.

  9. Harrison
    Harrison 18 December 2012 at 9:06 am |

    this is great for me. SF and NY are my 2 hometowns, so this would be excellent mileage running while visiting a meaningful destination (unlike same day turnarounds to wichita)

  10. Greg
    Greg 18 December 2012 at 9:08 am |

    This reminds me of the ATA war in the early 2000s.

    Back then Silvers regularly upgraded on the transcons…

  11. allthenamesaretaken
    allthenamesaretaken 18 December 2012 at 9:12 am |

    How many of those flights do you think will be canceled due to “weather”?

  12. Carl
    Carl 18 December 2012 at 9:16 am |

    At the peak of ps service, before the great recession hit in 2008, UA had close to hourly ps service on the transcon routes

    At the summer peak travel period, this many flights/seats isn’t out of the question, and UA does have flow traffic at both ends of the routes. But clearly there is a message for VX.

  13. K
    K 18 December 2012 at 11:06 am |

    Hub to hub transcons on a 319. Wow.. How “competitive” w/ basically zero IFE and zero upgrade chance

  14. Kris Ziel
    Kris Ziel 18 December 2012 at 1:58 pm |

    The reaction isn’t too surprising, but the scale of the expansion is slightly. VX entering the market will drop prices as has already been shown, and when prices get halved, demand will obviously rise dramatically. Who do you think United would rather have the “new” passengers go to, VX or UA?

  15. Harrison
    Harrison 18 December 2012 at 2:06 pm |

    i wonder how much this fare war will spill over to JFK-SFO …

  16. Brian L.
    Brian L. 18 December 2012 at 3:52 pm |

    @K – Do you really need airline provided IFE nowadays? More and more people have tablets/iPods with videos, music, etc. Or you could always read.

  17. Boraxo
    Boraxo 19 December 2012 at 12:10 am |

    Awesome! It’s been several years since I’ve visited NYC so I look forward to low fares and easy upgrades.

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