3 Responses

  1. Nick
    Nick at |

    I really dislike that there isn’t a fixed point value now. I don’t think it makes collecting rapid rewards other than for essential southwest flying or getting a rapid rewards credit card a wise investment.

  2. Nick
    Nick at |

    As I see it that they want it both ways, they initially moved to fixed value points because their old scheme was too generous to low revenue flyers. But the problem with the new scheme is that they lose revenue when people redeem points on flights that would sell out. And they have to keep selling Wanna Get Away fares because Joe Public doesn’t bite on Anytime fares. If they could have found a way to be more transparent about it, like say introducing another tier, but keep the value per point within a tier constant, I would have preferred that. The way it is now they want the cost benefit of awarding a fixed percentage of revenue received, and now they also want the benefit of controlling redemption opportunity cost. It’s basically squeezing a ton of value out of the program and members will realize this.