6 Responses

  1. Roni Weiss
    Roni Weiss at |

    “After all, I’m not the target demographic at all.”

    Looking at replies on Twitter, looks like the target demographic found it sufficiently cheeky, with at least one person talking about how it was “on-brand”.

    They got you talking about it, they didn’t get a backlash from their main crowd — sounds like PR success to me.

  2. Stephan
    Stephan at |

    Well said. People that think this is some sort of great marketing or think it is “on brand” are missing the point. That kind of marketing is not needed and does a disservice to what has been accomplished.

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