4 Responses

  1. Keith Murray
    Keith Murray at |

    While I was pretty sure they’d keep some version of Mr. Eskimo, I’m happy that – softer or not – that it’s official (or soon will be) that they did. Whew!

  2. Brian
    Brian at |

    I am from Canada and the colours call out to me as PNW generic, in a good way.

    I really like what they did with their word mark.

  3. Steve
    Steve at |

    Alaska has talked in the past about dropping Chester the Eskimo from the the aircraft. Chester is just as iconic for the passengers as the northwest service they provide.

  4. Tonei Glavinic
    Tonei Glavinic at |

    The Sounders and the Seahawks are both sponsored by Delta…Alaska has deals with the Seahawks’ quarterback and Portland’s soccer team.