13 Responses

  1. DaninMCI
    DaninMCI at |

    You know why hotels offer free wifi?
    Because Color TV, Direct Dial Phones, Air Conditioned rooms and HBO made us spoiled and we wanted more 🙂

  2. David Conklin
    David Conklin at |

    Love how you say punitive. Sums up how I feel about upgrade instruments on UA that are still functionally designed to rarely clear.

    1. Seth Miller
      Seth Miller at |

      Not my term. That’s what the JetBlue guy called it up on stage in front of all his peers.

    2. David Conklin
      David Conklin at |

      Mainly I don’t think any program should make promise which sound easy to deliver but are actually rarely attainable

  3. Real
    Real at |

    To me, it used to be about loyalty to one program. As the perks were changed, so did I. I just collect when I can but overall I just choose the best price/value/comfort flight, hotel etc. I don’t pay higher fares to stay with a certain alliance anymore. I make my own perks with lounge access from credit cards, splurge on meals from airport restaurants with the savings from the flights etc. I feel that for once, Airlines don’t have me trapped and chasing status anymore.

  4. Charles Kennedy
    Charles Kennedy at |

    what is a punitive loyalty scheme

    1. Seth Miller
      Seth Miller at |

      Basically all of the legacy programs by this definition. Programs with high barriers to redemption, minimal opportunities for “instant” recognition, perpetual adjustments to program currency (nearly always negative to the member) and more.

    2. Charles Kennedy
      Charles Kennedy at |

      I agree the perpetual and negative adjustments to the value of the currency sucks but I get (and don’t see an alternative to) the high Harriet entry, BA can’t give everyone a gold card

    3. Seth Miller
      Seth Miller at |

      The good news is that not everyone needs/wants the benefits of Gold status. There are a lot of ways to give little rewards here and there that encourage participation and shift buying patterns but remain short of full elite status. Whether “surprise & delight” so not guaranteed or consistent delivery, there are ways.

      I’m not sure it is a perfect solution, but it is another option.

  5. Trevor
    Trevor at |

    I happened to look today to see how many TrueBlue points it would cost to fly oneway on JetBlue’s Mint product. The cheapest for the day I saw was 50,000 TrueBlue points, the highest was 136,000 TrueBlue points That seems like a collection of pretty high priced one way redemptions. Compared to revenue fares, it accounts for slightly over a penny (1.3 cents). I get it, its a revenue based program, but then I look at the benefits of loyalty. While they call the others, “punitive”, I see no carrot of complementary domestic upgrades, just “even more space” which seems like what mid-tier status members get from the Legacies. I would call EQD/MQD/PQD (perhaps in reverse order of their introduction) as punitive, however since JetBlue awards points based on fare prices, that doesn’t really jive.

    So, I guess when it really comes down to it, I’m trying to figure out where the punitive nature of programs are, other than the devaluations that we’ve seen over the years. Don’t get me wrong. I don’t like what the legacy programs are doing, but, I’m not seeing the “break the mold” benefit, unless its somehow buried in the fewer benefits, but maybe those fewer benefits are more consistently provided?

  6. Kaj
    Kaj at |

    Simplicity in a loyalty program is a plus. United keeps adding hoops to jump through. First it was just miles to get an award, then it was miles and dollars, then it was miles and dollars and segments, now it’s miles AND dollars AND segments AND segments on United metal. Since I regularly fly to Asia on a United ticket, but the most convenient flights for me are split between United and one of their codeshare partners, I don’t collect the required segments on United metal.
    I have plenty of miles, and have spent plenty of money, and spent quite a bit of time in the air in business class, but most of those miles have been on a United ticket, but flown on a codeshare partner.
    Punitive indeed!

  7. Nick
    Nick at |

    Delta and Hilton are the two programs that leave a bad taste in your mouth. You actually regret you put so much effort into collecting their currency. At least United miles are usable even if their elite benefits are weak these days.