JetBlue’s TrueBlue program: now 15-25% more True


A while back I ran an analysis of JetBlue‘s TrueBlue program focusing on the redemption value of their points. Unlike many programs, the TrueBlue points have a relatively fixed range of values so figuring out what they’re worth is a bit easier to calculate. I happened to be looking at an award flight on JetBlue this weekend and the cost of the ticket was way lower than I expected it would be based on my historical data. This triggered a new analysis and, much to my surprise, the numbers are looking really good.

imageLast time around the valuation was pretty well fixed between $0.008 and $0.013 per point. Not particularly horrible but also nothing really special, particularly compared to some of the premium cabin redemption options in other programs. This week’s analysis shows those numbers are about the same spread – a range of roughly 50 cents – but the values are now about 20-25 cents higher than they were before. Of the 51 data points I reviewed only 6 show a valuation of less than 1.25 cents per point so even within the range the trend appears to be increased values.

The absolute lowest valuation I found was a JFK-Boston one-way ticket that was $159 in cash or 15,200 points for a value of 1.046 cents per point. At the other end of the spectrum, a $345 round-trip from JFK to Cancun, Mexico and back rang in at $345 or 22,500 points for a whopping 1.53 cents per point valuation.

Beyond that, I’m still not seeing a ton of patterns on where the valuations are particularly higher or lower. It isn’t necessarily by market; AUS-BOS ranges from 1.05-1.40, though others are more closely grouped. It isn’t even necessarily a direct 1:1 correlation on fare as the same JFK-SEA fare showed up at two different redemption levels 1,700 points apart.

Certainly there is a decent amount of this valuation increase that can be attributed to fares being higher which is most certainly not something to celebrate as a consumer. But the increased value is certainly a nice thing to see as it appears to be exceeding the fare increases in many cases, at least for routes I’m relatively familiar with the price history on.

Combined with some other recent changes, like a shorter distance threshold for the Go Long! bonuses, this change sees the TrueBlue program becoming more customer friendly. And if the rumors I’ve been hearing materialize (which I’m pretty sure will happen) that pattern will definitely continue.

n.b. – All awards also have some taxes component and the calculations exclude those form both the award and the cash fare for a true cents per point valuation comparison; some international routes will realize $100 or more in taxes, above and beyond the numbers listed in this post. The cpm valuations take this into account in all cases.

Related Posts:

For anyone interested, the data I collected for this analysis is below.

Route

Cash Fare

TrueBlue
Points

Point Value
(cents)

AUS-BOS $318 30,300 1.050
AUS-BOS $450 33,400 1.347
AUS-BOS $367 27,200 1.349
AUS-BOS $235 16,800 1.399
BDL-AUS $320 24,400 1.311
BDL-AUS $199 13,700 1.453
BOG-MCO $340 27,100 1.255
BOG-MCO $280 19,500 1.436
BOS-EWR $57 5,000 1.140
BOS-EWR $67 5,000 1.340
BOS-EWR $87 5,900 1.475
BOS-EWR $77 5,200 1.481
BOS-MSY $172 12,900 1.333
BOS-MSY $386 28,800 1.340
BOS-MSY $346 25,800 1.341
BQN-JFK $220 14,800 1.486
BQN-JFK $289 19,200 1.505
BQN-JFK $197 12,900 1.527
DEN-BOS $137 9,600 1.427
DEN-BOS $202 13,700 1.474
FLL-SFO $315 22,900 1.376
FLL-SFO $156 11,100 1.405
JFK-AUA* $835 77,800 1.073
JFK-AUA* $785 68,500 1.146
JFK-BOS $159 15,200 1.046
JFK-CUN* $440 29,600 1.486
JFK-CUN* $345 22,500 1.533
JFK-MBJ* $485 37,100 1.307
JFK-MBJ* $425 28,400 1.496
JFK-MBJ* $380 25,100 1.514
JFK-PLS $290 21,600 1.343
JFK-POP* $425 28,800 1.476
JFK-POP* $375 25,100 1.494
JFK-SEA $505 40,000 1.263
JFK-SEA $530 41,900 1.265
JFK-SEA $315 24,700 1.275
JFK-SEA $285 22,300 1.278
JFK-SEA $285 20,600 1.383
JFK-SXM* $485 33,300 1.456
LGA-FLL $151 10,700 1.411
LGA-FLL $137 9,600 1.427
LGB-ANC $190 12,900 1.473
LGB-SMF $105 7,300 1.438
MCO-SFO $400 29,300 1.365
MCO-SFO $330 24,000 1.375
MCO-SFO $380 27,500 1.382
MCO-SJO* $560 45,300 1.236
MCO-SJO* $490 34,800 1.408
PWM-AUS $205 14,800 1.385
SJU-SDQ $88 6,300 1.397
SWF-MCO $187 13,300 1.406

*=round-trip fare; all others are one-way

Never miss another post: Sign up for email alerts and get only the content you want direct to your inbox.


Seth Miller

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I fly ~200,000 miles annually; these are my stories. You can connect with me on Twitter, Facebook, and LinkedIn.
BoardingArea