There is plenty of discussion going on about the news that a new airline is looking to start up based in Newport News, VA. Yes, they are taking the name of the first LCC in the United States, but they promise they aren’t going to focus on ancillary fees, at least not for bags, to be profitable. But can it work?
I don’t think it has much of a chance, but that doesn’t mean it isn’t worth listening to the folks who are on the inside as to why they think their plan is sound. Here’s an interview with their VP of Operations, Brent James, conducted by Aspire Aviation. Reading some of the answers he’s got it isn’t particularly clear to me if he’s actually thinking clearly or just convinced that their approach is destined to succeed, but I suppose that’s part of the process when you buy in to a start-up operation. Among other things, James indicates that they are looking to build based on O/D traffic out of the area and to provide high frequencies to their selected destination set.
Like I said, I’m not buying it, but I give them credit for trying.
And kudos to Aspire Aviation for asking the pointed questions and getting some answers.
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