The only surprise in today’s announcement from TAM that they will officially be moving from Star Alliance to oneworld in 2014 is that there is finally a date behind the change. Sortof. The company has set a target for the move in the second quarter of 2014 but still does not have a specific date. They expect to announce that later date, well, later. The shift was virtually guaranteed by the merger of TAM with LAN, as well as the merger between TACA and Avianca; authorities indicated that both groups could not be in the same alliance.
This move consolidates much of the South American market into the oneworld alliance. With the impending American Airlines/US Airways merger it also shifts much of the traffic between the Americas into oneworld. In other news out today, Finnair is seeking to join the ATI-protected joint venture for transatlantic travel currently composed of American, British Airways and Iberia. No real surprise there, either, and it seems unlikely that there will be much in the way of objections to that move.
Oneworld is seeing big gains these days, both through mergers and through natural growth in the Middle East and South Asia. While the mergers overall are reducing competition shifts like this do seem to balance out the alliance competition levels a bit, even if some of the markets become near-monopolies.
PS- Here is the obligatory, "don’t worry, your points are all fine" comment because inevitably someone will ask. It is at least a year yet before anything changes.
- TAM makes it official: They’re leaving Star Alliance
- Star Alliance seizes Central America
- Copa inches closer to Star Alliance membership
- Date set for Copa and Avianca-Taca to join Star Alliance
- The new LATAM headed to OneWorld
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