JetBlue launches Badges: Free points for your social media loyalty

JetBlue launched a new program today – TrueBlue Badges – offering free points for their TrueBlue members based on participating in social media activities related to the company and the loyalty program. I wrote up an analysis of the program for APEX and I think that it is a very intriguing new play in the loyalty program space.

Unlike badges earnt in most similar programs the TrueBlue Badges offer up a lot of options to get real rewards in the form of points in their program. Share your activities with friends, fly more or interact with partners and you can earn extra points on top of all the other benefits from the program. Just signing up can net you a thousand points or so from the various share promos


Definitely an interesting new approach in loyalty programs.

If you want to add me as a friend in your account let me know and I’ll invite you or you can invite me (and follow me on Facebook, too).

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Seth Miller

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I fly ~200,000 miles annually; these are my stories. You can connect with me on Twitter, Facebook, and LinkedIn.


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