Delta announced this week its checked baggage delivery guarantee is no longer a trial program; it is now simply part of the company’s offerings.
The program commits to delivering bags within 20 minutes of the aircraft door opening upon arrival for all domestic flights operated by Delta or Delta Connection carriers. If the bags do not arrive in that window a passenger can file a claim and receive 2,500 SkyMiles as compensation. And, as I noted when Delta first introduced the bags on time guarantee earlier this year, it is a move more focused on the leisure traveler market than the business traveler. It is also one which sets the target squarely on operational consistency and excellence, something which Delta has made huge improvements on of late and which ultimately does good things for the company, far beyond the expense of the occasional 2,500 mile comps.
Good for business and good for the customers. That’s the sort of change which makes everyone happy.
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