This story is produced in partnership with PaxEx.Areo - The Business of Passenger Experience
Got Ka? That’s the question Global Eagle was asking during the recent APEX EXPO show while demonstrating the latest high-speed inflight connectivity solution it has on offer. The long-rumored system takes advantage of Hughes’ Jupiter Ka-band satellite service and has room to grow from there.
EVP Connectivity Josh Marks exudes optimism about the new offering, with the hardware performing flying demonstrations on the company’s Albatross during the show. It is real and rapidly approaching certification, with the ground and space components fully operational. The antenna is new, of course, but that is a relatively minor change for certification purposes according to Marks, “Only the aperture has changed. The core system is the same core system that is in operation today on 950 aircraft. The certification requirements are relatively minor. We expect to be finishing up the certification this year.”
With Global Eagle’s focus on the single-aisle market and the Jupiter satellite coverage area encompassing only North America today there are questions about the size of the market for this new solution. Marks is quick to point out that many aircraft are up for contract renewals. Some of those renewals/swaps are already signed and airlines have not been shy about switching if desired, including claims of some Southwest aircraft leaving GEE service. Marks believes that the combination of connectivity technologies, backed by the full breadth of GEE solutions, can be compelling for airline customers.
The size of the retrofit market is going to be defined by the performance of the various competitors in the market. It is competitiveness on technology, on economics, on ROI, profitability, customer experience, consistency, coverage. All those dimensions matter. By putting all those pieces together we can drive retrofits. We can drive a value proposition that is fundamentally different from “just a pipe.”
Putting Global Eagle’s Ka-band to the test
All the talk is great but Global Eagle understands that to prove the value of the product it is necessary to show it in use, preferably on an aircraft. To that end the company operated test flights throughout the show; I took a ride on Thursday afternoon to try the system out.
As with the other Global Eagle solutions the service is available gate-to-gate (what exactly is the gate on a seaplane??). My phone connected to the network as we approached and the initial performance was solid.
Speed test numbers throughout the flight were neither consistent nor spectacular.
Blame the old iPhone 5 I was running them on, perhaps, but I also had some difficulty associating my laptop to the network during the ~30 minute trip so I ran out of time before I got to my battery of “normal use” scenarios.
I was able to live-stream the departure portion of the flight and a walk-through of the cabin. The video quality and stability was solid throughout. In the “does it work for real world stuff?” category I definitely see this as a great performance.
A Facetime call failed, though I don’t know if that was a network issue or a decision by the company to block that service.
Ultimately my experience was inconsistent. I heard similar from some others on board and also of spectacular performances.
— Jason Rabinowitz (@AirlineFlyer) September 29, 2017
But I’m also not so hung up on the specifics of one (very short) flight experience so much as I am in acknowledging that the additional connectivity option is available.
So it works, but…
I have questions about the business case, of course. What volume of installs is necessary to justify GEE’s development expenses? What about contracts for satellite transponder time? Selling 25 of these is not likely a break-even number but is 250? Or 2500? How well can the Ka service stack with other technologies to deliver a diverse and reliable connectivity solution? Can the system truly roam to MEO constellations to deliver the geographic diversity beyond North America?
In this context the system is mighty similar to the Ka-band solution Thales spent the last year teasing, including imminent announcement of an airline customer. And the same satellites, too. I’m confident that the technical challenges will be overcome and the kit can deliver the promised connectivity. But eventually these systems also must deliver profits to the service providers, too.
More from APEX Expo 2017
- Faster wifi flying on Singapore 777s
- Adventures in PreCheck: Fixing a broken PNR
- Gogo Vision Touch IFE to launch on Delta’s CSeries in 2018
- Mobile messaging to be free on Delta flights
- Philippine Airlines goes GX; faster wifi coming soon
- AirAsia firms high-speed connectivity plans
- Inflight connectivity coming to Interjet
- Netflix wants your inflight wifi to be free, but…
- Global Eagle’s Ka connectivity takes flight
- Airbus’ Airspace A320s to Launch with JetBlue
- Boeing v Airbus on spaciousness and in-flight comfort
- Air Europa’s streaming upgrade: Next-gen from BoardConnect
- XTS is dead. Long live XTS. Panasonic sees "radical change" coming
- Delivering big PaxEx improvements over a low bandwidth connection
- When the IFE system can watch you back
- Can a new recline reshape long-haul economy travel?
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