The launch of inflight wifi connectivity on Spirit Airlines presents many questions about the business model associated with that deal. Earlier this month, on the sidelines of the IATA Annual General Meeting in Sydney, Dominique Giannoni, CEO of Thales InFlyt, spoke about the arrangement and why just focusing on the contract terms doesn’t really answer the bigger questions around how the service will operate and prove profitable to both parties.
"We absolutely believe we'll be able to get a big revenue stream out of this, based on the information (interest) we're getting form our guests." – @SpiritAirlines VP Sales/Mktg says the airline is convinced that equipping WiFi will deliver measurable ROI #APEXTECH #airline pic.twitter.com/NqD96uYQeN
— Maryann Simson (@JetwayMJ) June 19, 2018
The carrier believes the customer demand is finally present to drive the revenue stream from the service. On a recent Spirit flight passengers and flight attendants were overheard gushing about the announcement and the potential that connectivity brings. Combining the consumer demand with the right business model presents massive opportunity for the carrier.
They bring a lot of knowledge about how to develop ancillary revenues and we bring our IFE & connectivity experience, our avionics experience. It is a strong partnership. – Dominique Giannoni, CEO of Thales InFlyt
Never miss another post: Sign up for email alerts and get only the content you want direct to your inbox.