SkyMiles Loyalty: Measured in Credit Cards
It is no secret that US airline loyalty programs drive the bulk of their profits from co-brand credit card relationships. And with Delta Air Lines'...
Frequent Flyer
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Star Alliance, HSBC launch an Australian credit card
The new Star Alliance credit card, first teased in May of this year, is now live in Australia. Launched in partnership with HSBC, the first...
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Alaska Airlines adds loyalty to flight pass subscription pitch
Alaska Airlines is adding a touch of loyalty to its flight subscription program. In addition to adding Salt Lake City as an eligible market, the...
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Iberia pivots to revenue-based loyalty; British Airways to follow
Iberia will shift to a revenue-based earning scheme for its loyalty program at the end of November. The move will only affect earning of Avios...
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Planies launch airBaltic Club into the NFT loyalty world
Subscription products are a booming segment for the air travel industry. Sprinkle in a dash of Web3 and the airBaltic Planie NFT collection comes to...
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Aeroplan, Avis partner for status match, with a co-brand twist
Air Canada's Aeroplan elite status holders can now request a complimentary status upgrade in the Avis Preferred® program, extending the value of the status earned...
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airBaltic adds Air France, KLM as reward partners
The airBaltic club loyalty program now reaches almost everywhere in the world. Thanks to a new partnership with Air France and KLM, members can both...
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Virgin Atlantic to join SkyTeam
Virgin Atlantic will join the SKyTeam alliance in early 2023, boosting the group's presence in the UK. Virgin Atlantic will become SkyTeam’s first and only...
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Rapid Rewards targets elites with A-List bonus activity
Call it another sign that travel habits shifted over the past couple years. Southwest Airlines has run, in quick succession, a pair of promotions seeking...
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Air Canada, Emirates link up with codeshare, loyalty reciprocity
It is not, perhaps, quite the level of strange bedfellows pondered by Shakespeare in The Tempest, but a new strategic partnership agreement between Air Canada...
