Allegiant flips its digital marketing focus
The holy grail of any digital marketing effort is sufficiently accurate and granular targeting to ensure that consumers engage with the ad rather than ignore...
Allegiant
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Allegiant plans more Extra on 737 MAX fleet
Allegiant's upcoming 737 MAX fleet will feature even more rows of “Allegiant Extra” seating, with additional legroom on board, than the retrofit Airbus fleet.
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US airlines delivering less efficient operations
A review of employment numbers and schedules suggests the airlines are up to 20% less efficient than in 2019 on a per-employee basis.
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Delta disses discount airlines, pursues premium passengers
Can Delta Air Lines continue to deliver outsized revenue gains in its premium cabins? The carrier appears focused on that segment, especially in the long-haul...
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DLD 367: A Farewell to R32s
Slightly bizarre to have the lead topic for an aviation podcast to be a subway story, but we've never really been a normal group. Plus,...
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Allegiant picks Boeing 737 MAX for fleet expansion, refresh
Allegiant is mixing up its fleet plans. The carrier announced an agreement to purchase 50 new Boeing 737 MAX aircraft, diversifying from its current all-Airbus...
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DLD 363: Picking up the pieces
Sometimes the best plan when a trip gets complicated is to just walk away. Or at least strongly consider the possibility in the face of...
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Allegiant, Viva Aerobus plan groundbreaking joint venture
Allegiant sees significant potential carrying leisure travelers to Mexican resort destinations, but the cost – both real and relative to domestic expansion – is too...
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Allegiant’s Allways Rewards launches targeting Gen Z and Millennial travelers
Frequent redemptions and earnings on literally everything available for sale on the website are two key components of the new Allways Rewards program from Allegiant,...
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Allegiant revamps loyalty with Allways Rewards
A new loyalty program is coming soon for Allegiant Airlines. The ultra low cost carrier wants to enhance and expand its appeal to repeat customers,...
