DLD 308: Put a title here
Joint ventures are failing but does that mean the underlying businesses are screwed? And some serious long-haul route expansion coming, in theory, in the next...
basic economy
-
-
Introducing Blue Basic: JetBlue’s new, most limited fare option
JetBlue's Blue Basic fare is now for real. The basica economy offering limits flexibility, effectively introducing a fare hike. And the overall reshuffling of fare...
-
Hawaiian Airlines Basic Economy fares go live
The airline will insist that the move is about increasing options. But Hawaiian Airlines launched its Basic Economy fares in three markets today, resulting in...
-
JetBlue eyes a more mature TrueBlue loyalty program
The co-brand revenue is great and JetBlue intends to continue expanding that stream. But the carrier also knows its TureBlue loyalty program needs a little...
-
A pair of delays hit Hawaiian’s growth plans
The most punctual airline in the United States is facing a pair of notable delays affecting the company's revenue. Hawaiian Airlines detailed the impact of...
-
Record ancillary revenues won’t derail Basic Economy expansion at JetBlue
JetBlue realized $33 per passenger in ancillary revenue last quarter, an all-time record for the carrier. But the company is not resting on that accomplishment....
-
Delta tweaks boarding groups for premium passengers
Delta passengers get to learn a new boarding process starting in January. The carrier announced a revised, "Branded Boarding" process today, aiming to "create a...
-
United revamps Basic Economy in Transatlantic market
Just six months ago United Airlines introduced a not-quite-Basic Economy fare option for transatlantic travels. Next week the company will complete the transition, formally rebranding...
-
JetBlue goes Basic, plans fare families revamp
Is there such a thing as humanity in the Basic Economy world? JetBlue is planning a new suite of fare families to include a more...
-
Carry-on bags are back: American Airlines Basic Economy gets a little less basic
Informed passengers truly can affect the airline industry. Today's example comes at American Airlines, where carry-on bags will soon be included in the carrier's Basic...
