Nothing about the new WOW Air makes sense
As detials on the new WOW Air plans emerge the business model remains an interesting proposition. With a heavy focus on cargo in a softening...
icelandair
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Bonds remain a sticking point for WOW’s future
Can $75 million in loans and direct investment save WOW Air? That's the amount Indigo Partners appears set to invest, with a lot of strings...
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WOW loses Icelandair as suitor and savior, future uncertain
Thus begins the death spiral of WOW Air. Icelandair will no longer purchase its struggling neighbor after indicating it "unlikely that all of the conditions in...
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WOW wins as it faces mounting troubles
Can a collapsing operation still win awards? For WOW Air the answer is a resounding yes. The CAPA Low Cost Airline of the Year award...
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DLD 218: Smoothing connections
A smooth connection in Seattle was unexpected. Smoothing connections in Africa might be useful. And Brexit likely means rough connections for millions. Hooray!
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Icelandair gobbles up WOW
WOW Air is dead. Long live WOW Air. The Icelandic LCC is set to be purchased by hometown rival Icelandair at what can only be...
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Icelandair comes up short on revenue, loses its CEO
Icelandair faces a significant revenue shortfall in 2018 owing to growing competition and mistakes in growing its route network. The parent company of the airline...
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Airline stopovers: Big business or marketing malarkey?
Stopovers arguably built the Icelandic tourism economy and its position in the North Atlantic aviation market. But are such programs a guaranteed success? More and...
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Icelandair kills off premium economy offering
Premium economy disappearing from an airline?!? It is certainly uncommon these days but Icelandair appears to have at least two good reasons for making the...
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Icelandair joins the 737 MAX family
Icelandair is the latest carrier to join the 737 MAX family. The carrier took delivery of its first MAX8 today and will press it into...
