Joon’s failure had nothing to do with millennial marketing
On Wednesday afternoon the Air France experiment known as Joon officially ceased operations. Reading the post-mortem analysis suggests that Joon's failure can be attributed to...
Joon
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Killing off Eurowings long haul
Can long-haul LCCs succeed in Europe? Perhaps so, but the Lufthansa Group will no longer be part of that effort. Eurowings is closing its longhaul...
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The Joon branding experiment is officially over
Millennials finally killed something they should have: The millennial-focused airline. Air France's Joon brand is officially dead as the company agreed to fold it back...
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Au revoir, Joon; we hardly knew you
Chalk up another kill shot for millennials. It seems that the demographic managed to kill off the airline marketed directly for it. Joon is to...
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DLD 208: The Dash Tens
United's 737-10 and 787-10 combine to change the US transcon market, plus pilot housing in Hong Kong, a FAM gone wild and a potential strike...
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Joon crew want mainline rates, ignoring the entire reason for their existence
Benjamin Smith's early days at Air France-KLM will be anything but easy. Union issues dog the company and the latest salvo from Joon flight attendants...
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Joon expands ahead of its inaugural operations
Air France's Joon subsidiary launches operations tomorrow. The company showed off its aircraft interiors today and announced new destinations for the not-quite-LCC and also not-quite-really-Millennial-targeted...
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Flying Blue goes Revenue Based
It is official: Flying Blue is now a revenue-based loyalty program. Points earning and redemption will both shift in early 2018, driving what the company...
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Joon is . . . Alive!
Air France's Joon offering is now available to purchase. And, thankfully, the overwhelming tone about millennial marketing has dropped significantly.
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Bonjour, Joon. What the heck are you doing here??
Welcome Joon, the new "younger sister" to the Air France family. The new brand was announced today and starts flying this Autumn. Can you figure...