Swoop: A marketing machine that happens to fly planes
Canadian upstart Swoop, the ULCC arm of WestJet, aims to succeed as an airline mostly…
Aimia set to sell Aeroplan back to Air Canada, banks
In the end the difference was a couple hundred million or so. That's the sweetener…
Parker shoots down AAdvantage spin-off idea. Again.
The push for US airlines to better monetize their loyalty programs continues to grow. But…
DLD 204: Low-balling the buyout offer
It is an interesting time to be a 3rd party loyalty program operator. Air Canada…
Too many award seats? Alaska Airlines says whoopsie!
Does a merger integration still count as wildly successful if it hurts revenues to the…
Air Canada, banks offer to buy Aeroplan
A year after announcing that it would no longer be an Aimia customer Air Canada…
Emirates Skywards swallows flyDubai OPEN
The long slog to full integration of Emirates and flyDubai continues apace. This week's announcement…
Star Alliance teases increased award availability, new top tier for travelers
More award seats? Better elite status recognition? Star Alliance hopes to deliver both thanks to…
Alaska Airlines launches hotel booking portal
Extending an airline loyalty program into hotel earn & burn is a common evolutionary step.…
Loyalty program changes: AsiaMiles gets the messaging right
Change happens. Getting the messaging about those changes right is a rare win for loyalty…
