Thai Smile to join Star Alliance as connecting partner
Chalk up another partner for the Star Alliance program as Thai Smile signs on. Can…
Star Alliance pulls back on Diamond tier plans
A year ago Star Alliance CEO Jeffrey Goh told passengers to "keep their eyes peeled"…
Delta aims to extend loyalty with "Reclaim my Status" program
Keeping a customer engaged with a loyalty program after a major life event can be…
Jet Airways halts operations, continues to seek funding
Maybe it is temporary, as the airline claims. More likely it is a permanent situation.…
Lyft Rewards Introduced: Some sort of loyalty??
Ride-hailing app Lyft intends to launch a new loyalty program in December 2018. Lyft Rewards…
Sun Country cuts premium seats, loyalty in quest for higher revenue
Sun Country's pivot to a ULCC continues unabated. More than a year after the carrier…
Swoop: A marketing machine that happens to fly planes
Canadian upstart Swoop, the ULCC arm of WestJet, aims to succeed as an airline mostly…
Aimia set to sell Aeroplan back to Air Canada, banks
In the end the difference was a couple hundred million or so. That's the sweetener…
Parker shoots down AAdvantage spin-off idea. Again.
The push for US airlines to better monetize their loyalty programs continues to grow. But…
DLD 204: Low-balling the buyout offer
It is an interesting time to be a 3rd party loyalty program operator. Air Canada…
