DLD 243: Smisek FTW!
Who is a strong airline leader these days? What are the qualities that it takes? And why do so many seem to do it so...
medallion
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Delta aims to extend loyalty with "Reclaim my Status" program
Keeping a customer engaged with a loyalty program after a major life event can be challenging. Delta SkyMiles joins the ranks of airlines with a...
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Delta’s ComfortPlus Play: Almost Premium Economy
The latest shift in Delta ComfortPlus is a separate fare bucket. This is just one of many steps the company has taken to position a...
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Delta’s best buy-up: Private Jets!
First class upgrades are quaint, but not nearly as cool as getting a private jet for your next flight. Delta is experimenting with just such...
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Is Skymark set to be a Delta brand?
Is Delta looking to put the Widget on more flights in Asia? A combination of financial investment and potential changes to the pilots' contract could...
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Trading upgrades for revenue – and winning
Does it feel like there are fewer Medallion upgrades on Delta these days? It should, because there are. And that's exactly what the company wants....
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Loyalty or Currency: The SkyMiles conundrum
Did the Delta SkyMiles program just lose its core value to drive loyalty? Is it now just another currency, one where the value never increases...
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Delta changes upgrade, award prices + policies
Delta is getting even more dynamic in its SkyMiles trip pricing, announcing that some awards will officially be dynamic starting in 2016. And upgrades are...
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Can Credit Cards Dominate Airline Elite Status?
Loyalty program elite status used to be reserved for only those who truly engaged with the company. Lately earning it has expanded to partners as...
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Delta updates upgrades, but are they the best??
Delta introduced a significant change to their SkyMiles Medallion program on Tuesday, announcing that as of March 2014 they’ll be getting rid of their existing...
