Swoop: A marketing machine that happens to fly planes
Canadian upstart Swoop, the ULCC arm of WestJet, aims to succeed as an airline mostly by not really acting like an airline. Sure, there are...
Swoop
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WestJet Plus goes legit with Recaro CL4710
Euro-biz is going away on some WestJet planes. The carrier is upgrading its WestJet Plus offering to feature the Recaro CL4710 in a proper 2-2...
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Swoop-ing in to collect more fees: Canada’s newest ULCC has a name
WestJet wants you to think Swoop will save you money. More fees and lower ticket prices - just like other ULCCs - are the name...