Competition does strange things, like making the airlines offer better products to attract customers. Hard to say that’s a bad thing, right?? Delta is adding some new benefits for passengers in their Economy Comfort seats on flights on their main transcon routes. For flights between New York City‘s JFK and either Los Angeles or San Francisco customers in the Economy Comfort (extra legroom/recline) seats will now include free drinks, a free "premium snack" and free newspapers.
Like many things in the airline industry this seems to be a case of things coming full circle, with complimentary snacks and drinks returning to the coach cabin in the name of competition. Virgin America already has free snacks/drinks in their comparable offering (Main Cabin Select). American Airlines is going to be competing with frequencies, upping to roughly hourly shuttle service in the coming year as they get their new A321 planes with fewer seats. United is also pushing new configurations out in the market, though no other special features noted.
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