The battle for in-flight entertainment supremacy wages on. The latest move in the space comes from Delta and Gogo, announcing major upgrades to the carrier’s systems over the next 15 months. The latest announcement will see the airline aggressively upgrade their in-flight internet connections to the new ATG4 system from Gogo, increasing bandwidth available for passengers. Delta will also add the Gogo Vision product to their flights, offering streaming media content to passengers. The domestic fleet is expected to be fully fitted by the end of 2013 and the international fleet by 2015.
Neither the ATG4 nor the Gogo Vision upgrades come as much of a surprise. Both the airlines and Gogo recognize that ATG4 is necessary to support more concurrent users on their systems and the higher bandwidth demands those users are placing on the system. It still won’t be sufficient to have many users streaming media while in-flight but it should be more capable of supporting media-rich sites. And once you’ve got the rest of the Gogo infrastructure on the plane adding the Gogo Vision system doesn’t seem like too great a challenge or investment. Whether anyone is buying it or not, particularly since Delta offers free seat-back entertainment on most flights, is not so clear. Definitely an interesting bit to watch.