25 Responses

  1. Bruce Kane
    Bruce Kane at |

    Very interesting. I wouldn’t fly EasyJet but there certainly are many people who do so every day.

    Reply
    1. Seth Miller
      Seth Miller at |

      Why not? I flew on both Norwegian and EasyJet last week to Europe and BA home. Other than being in Premium Economy on the return – a benefit I could’ve paid for on Norwegian as well – the passenger experience was remarkably similar.

      Reply
    2. Charles Kennedy
      Charles Kennedy at |

      “I wouldn’t fly easyJet” — are you fucking nuts? They’re exactly the same as BA

      Reply
    3. Bruce Kane
      Bruce Kane at |

      lol, I don’t fly BA either. I was Star Alliance and these days I am SKYTEAM.

      Reply
    4. Seth Miller
      Seth Miller at |

      Sorry, but that sort of irrational behavior is hard for me to get behind. The Delta or United or Air France or KLM or Swiss or whatever else flight experience would be more or less the same, too.

      There are pockets where the confluence of product and price come together to justify choosing any airline for any particular flight. But absolutes like “I don’t fly XYZ” are generally stupid.

      Reply
    5. Bruce Kane
      Bruce Kane at |

      I’m sure there’s a time and a price point where EasyJet would work for me. There are times that Southwest Airlines has worked for me and I’ve been very happy on them here and there. LCCs aren’t the worst thing in the world and they can be flown successfully. For the time being though, EasyJet has yet to meet any of those schedule or price requirements.

      Reply
    6. Austin Paul Thomas Speaker
      Austin Paul Thomas Speaker at |

      In fairness, KLM short haul is really nothing like BA or EasyJet. Everything is still complimentary, including food, and their seat pitch is quite respectable in most cases. SWISS’s is a cut above as well, though their seats are torturous. I say this as someone who would be happy to try out EasyJet given the occasion, though perhaps not as part of a transatlantic connection.

      Reply
    7. Seth Miller
      Seth Miller at |

      I paid $15 in the terminal for a sushi meal before my EasyJet flight. It was WAY better than the “free” food any airline has served on board in Y in the past decade at least. I get that it sucks in that food used to be included in the fares and it no longer is. But I also got over that pretty quickly with the fact that I paid so much less to fly London to Zurich than I would have a decade ago.

      Reply
  2. Brad Mixner
    Brad Mixner at |

    Impressive. EasyJet is not a bad experience at all.

    Reply
    1. Kyle Scott
      Kyle Scott at |

      I agree Brad, it’s not first class but in some cases I would put it above US regional service. At least you never end up on a CRJ with them.

      Reply
  3. Jim Single
    Jim Single at |

    It will be interesting to see if Norwegian adds PVD-LGW

    Reply
    1. Bruce Kane
      Bruce Kane at |

      As a foreign carrier, can they do that?

      Reply
    2. Jim Single
      Jim Single at |

      I believe they can. I don’t think it is 100% foreign, they hire crews and base them in PVD. I don’t remember the details, but there was some exception to the rules. They fly to about 4 cities now, DUB, BGO, SNN for sure. They stated more flights next year, some year round some seasonal

      Reply
    3. Seth Miller
      Seth Miller at |

      Norwegian has multiple subsidiaries but all have the rights to operate fully within the US/EU Open Skies treaty. That means anything from LGW to the US is fair game, at least until the Brexit, after which it will depend on what the US/UK bilateral negotiations deliver.

      Reply
  4. Seth Kaplan
    Seth Kaplan at |

    Smart move by U2: Let DY and WS take the losses on longhaul; U2 will get the incrementally profitable shorthaul pax. With the low tatl fares that are out there these days, the revenue split will be pretty wild – U2 will sometimes get paid as much for the 500 miles it carries someone on one of these itineraries than DY/WS will get for their 3,500 miles. There is a reason the shorthaul LCCs that do these deals don’t agree to mileage-based prorates.

    Reply
    1. Seth Miller
      Seth Miller at |

      Absolutely agree, especially since it is built as an end-on-end pricing model. Norwegian gets a small bonus in that the through fares require its LowFare+ product so the incremental “ancillary” revenue is guaranteed (I’m not certain if it is accounted for as ancillary since it is included at the fare basis level, not an add-on, though the net effect is the same). But the long-haul LCC model remains spectacularly unproven today, at least when it comes to the overall finance side.

      I think it is well proven that pax will fly anywhere in any conditions if the price is cheap enough.

      Reply
    2. Brad Mixner
      Brad Mixner at |

      Well stated Seth. It will be interesting to see how American travelers accept this model, but I too believe they will be swayed by cost considerations.

      Reply
    3. Seth Miller
      Seth Miller at |

      I think that if a US-based customer sees the connecting flight sold as a single itinerary they’ll book it just the same as they would a Delta connection to Air France or United to Eurowings. And, depending on the route and fleet involved, the main difference is likely to be the longer forced layover to provide the semi-selfconnect buffer.

      Reply
    4. Seth Kaplan
      Seth Kaplan at |

      Absolutely… No downside for consumers (it’s another affordable option to take or leave), and no downside for easyJet – that model of providing the “last-mile” shorthaul connection (at a higher cost to the longhaul airline than typical industry-standard prorates) has worked well for airlines like JetBlue, Alaska and WestJet itself, before it made the riskier decision to become a longhaul operator. I’ve flown Norwegian a few times and have been happy. But of course, part of why I’ve been happy is that they have provided me with what was almost certainly below-cost air travel.

      Reply
  5. Everton Morris
    Everton Morris at |

    Worldwide is an interesting concept, but I don’t see it being particularly lucrative for anyone except Easyjet, for two reasons:

    1. It does not deliver a compelling value proposition for business travelers; and

    2. There’s little ability to compete aggressively with immunized multi-carrier networks that can optimize revenue flows and allocations on their shorthaul and longhaul networks.

    But in these crazy times, who knows?

    Reply
    1. Brad Mixner
      Brad Mixner at |

      Your points most certainly make sense from a business perspective Everton, but your last comment rings loud. Passenger trends seem harder to predict and there little incentive to show affinity to one brand. Have the legacy airline created a void that Worldwide can fill? Time will tell…

      Reply
    2. Seth Miller
      Seth Miller at |

      I think you underestimate the volume of business traffic on LCCs. That’s more a European thing than a US thing now, simply based on coverage/penetration, but it is growing across the Atlantic as well. I also think you overestimate the need for business travelers to drive profits.

      The ATI/JVs are real. The US airlines seem to have reasonably deep pockets right now but the European side is in a far weaker position to compete on price and hope for the best.

      Reply
    3. Larry J Knox
      Larry J Knox at |

      Seth Miller you nailed it. So true

      Reply
  6. Alastair Majury
    Alastair Majury at |

    Thanks for sharing this update, an interesting development. Regards, Alastair Majury

    Reply
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