As previously speculated, JetBlue founder David Neelman officially announced his new Brazilian airline today. The yet to be named carrier will start flying in “early 2009” with 3 Embrear E195 planes and grow from there, with 36 more on order and options on another 20. In addition, Neelman is looking to step down from his role of Chairman at JetBlue, stating that “My attention needs to be here,” referring to Sao Paulo, where the new airline will be headquartered.
Also being covered here and discussed here and here.
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