British Airways and JAL, partners in the oneworld alliance, have received approval from the Japanese government to formally launch cooperative marketing and revenue sharing efforts for service between Japan and destinations in the EU. JAL currently operates four daily flights from Tokyo to Europe (Paris 2x, London and Frankfurt) and BA operates 12 weekly flights between London and Tokyo.
The two carriers expect to begin their joint operations in March 2013. They have suggested that the approval will "benefit customers by providing better links between the EU and Japan, more choice, enhanced frequent flyer benefits and the potential to launch new routes." Most other ATI agreements have resulted in less competition which generally is bad on the airfare front, but the other benefits are generally quite good for consumers. It seems unlikely that this one will be much different on either front.
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