TAM introducing new kick-ass first class cabin for their 777s

A Brazilian travel agent marketing portal is showing off some photos purported to be the new first class cabin for TAM’s 777 aircraft. They’re not suites with a door but they appear to be pretty wide, with a huge TV screen and an ottoman, allowing someone to join you at your seat for a meal, meeting or just to chat. And a locker for your jacket and other carry-on bits. It looks pretty darn nice.

Alas, there appears to only be one row – four seats – in the cabin, just like the current layout. That means award seats or upgrades will be a challenge. And with TAM in limbo right now between Star Alliance and oneworld it is even more awkward. Still, the cabin looks quite impressive, at least to me.

That photo is courtesy of the portal site. They’ve got a bunch more on their page. Check it out.

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Seth Miller

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I fly ~200,000 miles annually; these are my stories. You can connect with me on Twitter, Facebook, and LinkedIn.


  1. TAM will not be in Star much longer. One of the conditions for the merger approval from the Chilean court is that they cannot be in the same alliance as Avianca/Taca.

    Unless the merger falls through [doubtful], TAM is going to OneWorld. Hopefully, AS will work up a new award chart with LATAM with F in it 😀 We will see, still a long way to go though.

  2. I know they’re headed to oneworld. It is just a matter of time. I just think it means, for now, that they’ll continue to be stingy on partner award access.

  3. Looks somewhat similar to LH F in the A380….I wonder if they have the privacy screen rises out of the seat?

  4. @Golfingboy — the merger can’t fall through — it’s a done deal already. As for going to oneworld, that’s what could “fall through.” Technically, they could stay independent (they’ve said that much). I, too, believe they’re going to oneworld, but it’s not a done deal.

    @Seth — Panrotas (your source) is *THE* travel industry publication in Brazil, so it’s as reliable as can be. It’s not a blog or something like that… (no offence to blogs and bloggers!!) 😉

  5. This is actually not terribly different from their FC product today, just a more modern seat and electronics. The current hard and soft products are superb and, although the upholstery might look dated, I highly recommend the existing service to anyone. One big difference is that some of the 777s today have a small TV, while other 777s and the A330s have a TV of similar size to what is pictured on the new product. The current soft product is excellent and they treat you like a true VIP. Only criticism I have is that the dedicated FC lounge at GRU needs more space for lounging/resting and needs larger bathrooms/showers. I wrote a detailed review of their FC service in November 2011 here: http://chrisjur.wordpress.com/2011/11/24/review-tam-airlines-first-class-jfk-to-sao-paulo/

  6. Historically they haven’t been all that generous with partner F awards. I don’t expect that to change any time soon.

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