The good folks at RouteHappy seem to have been quite busy lately trying to make it easier for passengers to find the best flight option. That’s not necessarily the cheapest, despite what many customers think and it is an uphill battle to convince them otherwise but the good fight is being fought. The latest salvo from RouteHappy is a couple of updates to their search results interface, introducing two new features which make comparison shopping quite a bit easier.
We have side-by-side comparison for nearly every type of product out there, but not for air travel. Well, we used to not have it for air travel. Do a flight search on the RouteHappy site and choose up to four flights for comparison (tick the box at the top right of the search results first to be able to start the compare process); the results look something like this:
Not only are the prices and happiness score readily visible but now comparing the various amenities for the trip is an easy scan, as you scroll down the page:
Hover your mouse over any of the icons and you get more details as to why the flight is rated that way:
Happy & Cheap
Earlier today I found myself in the midst of a conversation on Twitter with John (works for RouteHappy) and Mary (brilliant in the world of in-flight passenger comfort) and we got to discussing how all too often passengers won’t pay even a trivial sum for significantly increased comfort during a trip. In that specific case the example was regular economy versus a very reasonable up-fare to a proper premium economy product. RouteHappy doesn’t tackle that problem quite yet, but they do have a new filter screen which lets you go for not just price but a combination of price and comfort. Here’s a random search I did, sorted by price, and the first few results returned:
Not a lot of happiness there though the round-trip fares are reasonable for the market. Clicking on the “Happy & cheap” filter option, however, changes things up a bit. Rather than 64 options to sift through there are only two:
It turns out that for less than $20 difference in price the happiness factor can be significantly increased (not to mention that JetBlue offers 1 free checked bag, making that total trip cost actually cheaper than AA if you’re paying for bags). Also, the JetBlue flights are non-stop (that adds to the happiness score) and offer more legroom.
I’m still not entirely convinced that many passengers will pay the little bit extra it can sometimes cost to have a significantly better travel experience, but at least now they don’t have the excuse of not knowing that the option was available. RouteHappy is making sure that everyone can know their choices.
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