I suppose it was only a matter of time before airline marketing departments started selling access to their twitter followers. Doesn’t make it any less disappointing, though.
United Airlines was up front about it, prefacing the post with “Sponsored” so we all know they were paid to do it.
Sponsored: Visit @Cosmopolitan_LV , where their desert-themed Sahra Spa & Hammam will warm you up in no time. http://t.co/hLhHBIJ5a5
— United Airlines (@united) January 9, 2014
And this isn’t the first time United has gotten in on that act. They’re also a sponsor of a TV show on BloombergTV and have previously shared links on the day episodes are airing:
Take a peek inside the #CSuite with @JeffreyHayzlett tonight at 9:30 p.m. ET on @BloombergTV. #sponsor http://t.co/TZRoL3tNrG
— United Airlines (@united) December 3, 2013
And then there are the less obvious versions. Did Delta really mean to endorse this blog about jewelry and fashion? Or was someone clicking buttons while logged in to the wrong account?
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