I’ve talked a lot about how I choose flights and how the industry trends seem to shift as well. But until last week I cannot remember ever receiving a survey which let me actually assign values to the different factors, both for relative value and priority of the various options. There were eight total options and 100 points to be assigned. It looked like this:
The eight categories are:
- Familiarity with the airline
- Loyalty points
- Customer service
By a huge margin fare and then day/time still win for me. I may have over-voted on the fare component above as I will pay extra in certain circumstances for other benefits, but it is still the starting point of my purchasing decisions almost every time. On the other end of the spectrum, upgrades got a zero from me. I really just don’t care, especially for domestic travel.
Even frequent flyer points come as an afterthought in many ways, with personal comfort on board more important to me. But I look at the general comfort levels, not assuming an upgrade.
How do you rate the above categories? Is there one you care strongly about? A combination which differs wildly from mine?