Add United Airlines to the roster of carriers who have chosen “cute” or “fun” as the driving force for the pre-flight safety video. The carrier’s latest effort – Safety is Global – is rolling out now across the fleet and they’ve published a copy on YouTube as well.
Safety is Global
This version features scenes from Paris, New York City, Tokyo, Las Vegas, Australia, a central America jungle-ish locale, Italy (I think) and Hawaii. There are some cute bits, like the kangaroos’ reaction when the talk of tearing open the pouch for the life vest comes up or for the use of infant life vests. And I personally enjoy the origami bit related to the emergency exits from the Tokyo segment. The “unexpected turbulence” of some NYC streets has a certain draw to me as a local. Maybe I’d feel the same way about the “loss of power” in Vegas on the Strip if I cared more about the Vegas Strip.
At the end of the day it is just another safety video. The script is pretty much the same as it has been for decades (minor adjustments made for the new PED rules). There is a new bit about carry-on bag stowage at the end which is, well, new. Hard to know if it is going to help with the bag stowage issues commonly seen these days. And the flight attendants performing in the video are most definitely not actors. No surprise there, of course, but it shows in some of the scenes.
Like pretty much every other safety video I’ve ever seen this one is fine. Nothing all that amazing and I certainly don’t expect that this is going to be the tipping point which changes the world’s view of United Airlines and suddenly makes them a “cool” airline to fly on. Then again, the marketing folks do need to keep busy trying to make things look better while the operations folks try to actually solve the real problems. And a little bit of distraction never really hurt anyone. But I certainly do not expect that this will be a viral craze like the Air New Zealand/Sports Illustrated version. And that’s probably just fine.
So, what’s your favorite scene? Cast a vote and leave a comment. I’ve got a United Club pass to give away to one of the entries.
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