Forget the on-board content; you can now stream whatever you want from the (Amazon Prime) cloud for free in flight!
That’s the message JetBlue and Amazon are presenting with their announcement this morning regarding a sponsorship deal in which Amazon will be covering some of the bandwidth costs JetBlue incurs with its partners Thales & ViaSat while making streaming of all media available on the free FlyFi platform.
cover the costs for the Fly-Fi premium service (normally $9/hour) to have sufficient bandwidth for streaming. And even if you aren’t a Prime customer you can buy or rent movies from Amazon in flight and have the necessary bandwidth allocated. Or stream anything else. This deal should cover everything, not just Amazon content, though Amazon is helping foot the bill. Amazon does get prime placement on the FlyFi portal and a few other benefits, naturally.
In addition to being a cool PaxEx benefit it is also an interesting commentary on how the in-flight connectivity market is rapidly shifting, perhaps even faster than those who work in it thought it might have originally expected. Which is to say that last year Glenn Latta told me he thought this day was coming. But I’m not sure it was supposed to happen so soon.