Boring. And not in the way that a traditional safety video is. Because it tries to be engaging by showing off the islands’ culture and the families of the crew. I like that. Except it really comes across as distracting and boring to me.
I do like the hula section, mostly because hula dancing is supposed to tell a story with the hand gestures and she does that pretty well. But for the other bits I find it to be mostly just distracting from the safety message.
Then again, part of the challenge is being hamstrung but the script required by the FAA which arguably focuses on the wrong things. Compared to, say, the new China Eastern video, which I think is an interesting presentation of relevant safety information for the current generation of travelers.
One of the stated goals of the video is to make passengers want to get out and explore the islands more. And I suppose that’s a good thing. But if they’re paying attention to the scenery then are they also ignoring the safety part?
Am I being too hard on them? Has the whole concept of the “cute” safety video jumped the shark anyways?
Oh, and there’s a contest to win a trip to Hawaii as part of the video launch:
In celebration of its new safety video, Hawaiian Airlines is holding a social media contest. Today through Sept. 18, the airline is inviting people to share their favorite location by posting a picture to Instagram or Twitter with the hashtag #HAOnLocation. Participants will be entered into a random drawing for a chance to win 140,000 HawaiianMiles (U.S. residents only). Please visit www.hawaiianairlines.com/HAOnLocationSweeps for contest rules.
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