United’s New Safety is Global Video


The latest United Airlines safety video debuts on the carrier’s 3-cabin 767-300 aircraft tomorrow and then through the rest of the fleet in the coming weeks.

Much like the prior edition it uses scenes from the global destinations United serves as the basis for the various scenes throughout the video. Lots of time in Scotland, including a pseudo-Nessie and a golf cart (oops) for the turbulence bit. And, while I’m not a huge fan of “cute” to sell safety videos but there may be some value to them, I suppose. As one insider suggested to me,

A person who is not watching the safety demonstration at all because he or she is not interested in it is not taking away any of the important safety information. A person who watches it because it is interesting, albeit fun, will actually take away some of the message. Which is ultimately the point.

Maybe I’m just tuned out because the script is the same every time and an archaic view of what’s important for safety on planes. Either way, expect to see this on your United flights for the next few months.

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Seth Miller

I'm Seth, also known as the Wandering Aramean. I was bit by the travel bug 30 years ago and there's no sign of a cure. I fly ~200,000 miles annually; these are my stories. You can connect with me on Twitter, Facebook, LinkedIn and .

5 Comments

  1. LOVED the video! Caught several “insider” humor points throughout… Loved Peru one…
    Employees of UA – Keep up the good work!

  2. I’ve always wondered why every airline recreates it’s own video when they could pool resources within their alliance, save money & go for the “Oscar” winner. As needed, slight adaptions for each plane type, could be added/voiced over. If that was done, within *A, would be interesting to see which videos would win? Which is your fav?

  3. Much as I find them amusing the first few times around, these attempts to make the videos interesting also draw them out significantly longer than if they just gave them to you straight, and that becomes irritating after a while.

  4. They’re a good idea, and they’re not really designed for those of us who have flown hundreds of times and could recite the talk from memory. They get the people who really are not familiar with all the safety issues to pay attention, which is a very good thing, and even I will watch to see what comes next, at least the first time or two. The subliminal message promoting travel destinations is an added value to the airline.

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