One Response

  1. nsx at FlyerTalk
    nsx at FlyerTalk at |

    Southwest once had the lowest walk-up fares in the industry. Now it’s often the highest less than 7 days in advance. Distant peak travel dates also tend to be higher than the competition: Just look at Super Bowl weekend to and from SF.

    The option to change your plans will full re-use of funds is Southwest’s killer edge. If only Southwest still had comfortable seats with ample pitch.

    JetBlue is currently testing the proposition that diluting your competitive edge (in their case free bags and extra legroom) for increased revenue will improve an airline’s profit in the long run. I would like to think Southwest’s approach will work for them, but I just don’t know.