JetBlue wants more of the Florida-California market. This week the company announced flights between Los Angeles and Orlando, giving LAX connectivity to all of the east cost hubs the carrier operates. It also pushed the Mint schedule for Fort Lauderdale – San Francisco service live as part of extending its booking schedule through 14 June 2017 in an update this past weekend.
JetBlue will inaugurate Orlando-LAX service on 5 January 2017 with a late night westbound flight and redeye return. The new route will bring JetBlue’s LAX operations up to 17 peak daily departures and adds to Orlando’s more than two dozen destinations. Inaugural fares start at $65 each way for travel before 16 March 2017 if purchased by 27 September 2017. JetBlue is facing reasonable competition in the market with United Airlines, American Airlines, Virgin America, Delta Air Lines and Frontier Airlines all operating on the route.
Transcon fare wars in times of low costs are not unheard of but they rarely provide great returns for any of the involved parties. This also adds an additional non-Mint frequency at LAX. Without this flight only the Buffalo service would fit that bill as the Fort Lauderdale flights go Mint in March 2017.
Mint-y Fresh Fort Lauderdale
The Mint expansion in Fort Lauderdale is not a surprise but we now know the date for its launch on the San Francisco route. Starting 15 May 2017 the twice daily flights between the two cities will convert to JetBlue’s A321 featuring the Mint business class cabin and the new Core product. Fares for the new Mint route start at $399 one way. The launch price dramatically undercuts United’s currently published $508 entry-point and Virgin America’s $849 while providing a fully flat bed, free wifi and other amenities.
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