I know I joke plenty about the “Delta Dartboard” and some of the less than obvious routes the company operates. And when I first read the headline “Delta files Austin – Amsterdam March 2018 schedule” I was caught off guard. But this seemingly random filing makes a decent amount of sense.
Delta files Austin – Amsterdam March 2018 schedule ✈ https://t.co/oIYOInY6cO
— Airlineroute (@Airlineroute) July 16, 2017
Delta will run a handful of services between Austin and Amsterdam in March 2018 specifically targeting the SXSW conference in Austin. The flights will operate on the 8th, 9th, 14th & 18th, essentially covering the beginning, middle and end of the event. SXSW is a huge conference and draws a lot of traffic, much of it corporate travelers paying higher fares. This one-off (four-off??) route lets Delta and its SkyTeam JV partners take advantage of that demand and better move travelers from Europe to the event versus connecting in Atlanta.
SXSW is not the only event where Delta runs special segments to carry passengers in. For the CES show this coming January in Las Vegas there will be extra sections from Seoul on the new A350, for example. And, of course, major sporting events like the Super Bowl and NCAA championships tend to see a couple extra flights added.
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