Ever accidentally sent an email with someone cc’d that you wish you could pull back? Odds are one reporter for the Canadian Broadcast Corporation is feeling that way this week. After a reasonably in depth back and forth email between a producer and Air Canada about the airline’s boarding process Michael Enright, the on-air personality set to deliver this particular story, replied back in a most unfortunate way.
We can skip all the bullshit. The bottom line is we say “Air Canada continues to employ the least efficient and most time consuming boarding system.”
— Air Canada (@AirCanada) September 15, 2017
The reply itself is mildly awkward in that it ignores most of what Air Canada introduces by way of explanation for its boarding procedure, one which the CBC seems to dislike (citing a 2014 VOX story that says Southwest is best but ignores things like multiple cabins, assigned seating and other factors). But what makes it really awful is that Enright included the Air Canada officials in the message.
After asking the company for a reply and receiving such the reporter is willing to wholesale dismiss it. That is not unheard of, though it is also not especially common in my experience. I’ve received blow-off answers from companies plenty and that’s their prerogative, of course. I actually think Air Canada could have been more direct in calling out why the 3-year old story is stupid and doesn’t really apply to most airlines or passengers.
So dismissing the company reply in this case is not completely unreasonable. I probably would write it as, “Air Canada reiterated its belief that the current process best serves its passengers,” or something like that. Make the point clear that the company was asked but didn’t deliver an answer that adds much to the conversation. Calling it bullshit, however, is probably a step beyond what’s necessary.
As for what comes next, that’s hard to say. It is hard to believe that this story about boarding procedures is so important that it will still be part of the planned report. Then again, I would’ve said it was so useless that it shouldn’t have been a story anyways and I was wrong about that. Plenty of drama in the news room, no doubt.
Header Image: The Bombardier CS300 in Air Canada Colours via Air Canada/Bombardier
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