JetBlue is adding another Blue City to its route map. The twin cities of Minneapolis-St. Paul (MSP) will see thrice-daily service from Boston starting on 3 May 2018. The route is launching with introductory pricing as low as $89 each way.
Boston is JetBlue’s focus city with the largest share of business travelers and the flight times on the new service reflects that. The schedule offers early and late departures in both directions, well timed for meetings or other work needs.
JetBlue often focuses growth on markets where it can bring lower prices to bear, attracting new customers and growing demand on a route. That may be harder to come by on the BOS-MSP route. Sun Country fires the route twice daily as the LCC player while Delta Air Lines has 5x daily service. Delta does not currently match Sun Country’s fares, however. With JetBlue in play that seems likely to change.
Minneapolis will be JetBlue’s 65th destination from Boston. Delta’s breadth is lower but still significant for a non-hub operation. And the two have been sparring for some time now with respect to routes and fares on offer. Adding more options is undoubtedly good news for passengers, especially with potential international connections at Boston. JetBlue did well building service at Detroit, another Delta hub, with its connecting flow in Boston.
“We have been pursuing air service from JetBlue for several years and couldn’t be more pleased with their decision to add Minneapolis–Saint Paul International Airport to their route map in 2018,” said Brian Ryks, executive director and CEO of the Metropolitan Airports Commission. “With this service, travelers can connect on JetBlue in Boston to 60 other cities in the United States and Caribbean.”
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So they talk about the 60 possible connections one can make in Boston, and it seems like they’re counting all 60 places JetBlue flies out of BOS, but are people really going to fly JetBlue for MSP-BOS-west coast?
And yes, I say that as someone who is booked for PHL-BOS-LAX-BOS-PIT in the next couple weeks, but I’m different! 😛
Yeah…those numbers are stupid. But there are still a lot of connections and the 60 doesn’t include partners like TAP, Emirates, etc.
Boston seems like about the worst place to build a hub – unless they start flying to Europe.
JetBlue has relatively few connecting passengers compared to legacy carriers. It has hubs (it calls the “focus cities”) as centers of passenger activity, not as building massive connecting flow. So it is a different purpose.
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