The annual expansion of KLM‘s infamous Delft House collection comes with an extra treat this year. The 99th house will be be of the first Douwe Egberts store in Joure, Netherlands. The carrier will also introduce Douwe Egberts coffee on board its flights at the end of October.
“Choosing the first store of Douwe Egberts in beautiful Joure serves to highlight the excellent cooperative relationship shared by our two established brands. Good coffee is important to our customers. What’s more, KLM also considers it crucial to serve sustainable coffee. Two typically Dutch brands with a rich history, both placing quality first, can only serve to strengthen one another.” – Pieter Elbers, KLM President & CEO
KLM chose a special blend of the coffee, aiming for a flavor that is still appealing at high altitude. The new coffee will also be available in KLM’s lounges at Amsterdam Schiphol Airport and for KLM’s employees in the Netherlands. The first of the new houses was presented to Joure’s Mayor Fred Veenstra by KLM CEO Pieter Elbers today.
The new house joins the ranks of collectibles the carrier distributes to business class passengers as a souvenir from the flight. The houses are filled with Bols Genever (a Dutch gin) except on routes to/from the Middle East. They were initially marketed as a last drink, on the house and in a house for passengers. This allowed the airline to get around rules that prohibited gifts to passengers from the company.
A full collection of the Delft Houses is on display at KLM’s headquarters in Amsterdam.
— Seth Miller (@WandrMe) June 27, 2018
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