What Delta’s tie-up with Virgin Atlantic could mean for passengers
Virgin Atlantic’s goal of finding a better partner has come to fruition. Delta Air Lines has agreed to acquire the 49 per cent stake of...
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Airlines look to garner social loyalty from frequent flyers
At one point in the not too distant past airline loyalty programmes were focused on incentivising passengers to take more flights. In recent months, however,...
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Apple’s PassBook is poised to change the way airlines and passengers interact
Apple likes to make a splash when it moves into a new industry. The company’s most recent foray into the travel space is no exception;...
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Stage is set by JetBlue and Virgin America for revenue-focused loyalty programmes
Over the past year, many airline loyalty programmes have been trimming benefits, even for their frequent flyers. But JetBlue’s TrueBlue programme and Virgin America’s Elevate...