JetBlue eyes a more mature TrueBlue loyalty program
The co-brand revenue is great and JetBlue intends to continue expanding that stream. But the…
Teasing the Jet Privilege value to investors
The Jet Airways collapse is bad news on many fronts, but one part of the…
Delta’s upgrade with points continues to grow
Delta Air Lines is selling more upgrades than ever, which is both good news and…
Lufthansa fined for illegal award ticket taxation
Lufthansa owes the US government $25,000. The penalty is being assessed after the carrier accidentally…
Oneworld’s digital backbone seeks ancillary revenue boost
Oneworld's digital backbone middleware hopes to extend beyond the basics in the coming year, offering…
Thai Smile to join Star Alliance as connecting partner
Chalk up another partner for the Star Alliance program as Thai Smile signs on. Can…
Star Alliance pulls back on Diamond tier plans
A year ago Star Alliance CEO Jeffrey Goh told passengers to "keep their eyes peeled"…
Delta aims to extend loyalty with "Reclaim my Status" program
Keeping a customer engaged with a loyalty program after a major life event can be…
Getting to Delta’s "best" SkyMiles price
How much is a business class award ticket from Boston to Singapore booked with Delta…
Lyft Rewards Introduced: Some sort of loyalty??
Ride-hailing app Lyft intends to launch a new loyalty program in December 2018. Lyft Rewards…
