Nothing about the new WOW Air makes sense
As detials on the new WOW Air plans emerge the business model remains an interesting proposition. With a heavy focus on cargo in a softening...
Iceland
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The bizarre backing behind WOW Air, redux
What do cargo operations in Djibouti, negotiations with Somali pirates, and covert intelligence operations have to do with a failed Icelandic airline? Michele Ballarin is...
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DLD 251: Widget Wishes
A new neo takes flight and old routes reopen. Plus a fancy first class cabin and WOW might make a comeback after all.
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WOW Air assets sold to investors
What's next for bankrupt WOW Air? No one really knows, though maybe the team that just bought most of its assets has a plan.
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WOW Air is Dead; Long Live WAB Air
WOW Air is dead. Completely dead. The planes are mostly off flying for other airlines while the true financial impact of the collapse remains u...
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WOW loses Icelandair as suitor and savior, future uncertain
Thus begins the death spiral of WOW Air. Icelandair will no longer purchase its struggling neighbor after indicating it "unlikely that all of the conditions in...
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WOW wins as it faces mounting troubles
Can a collapsing operation still win awards? For WOW Air the answer is a resounding yes. The CAPA Low Cost Airline of the Year award...
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Icelandair gobbles up WOW
WOW Air is dead. Long live WOW Air. The Icelandic LCC is set to be purchased by hometown rival Icelandair at what can only be...
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Icelandair comes up short on revenue, loses its CEO
Icelandair faces a significant revenue shortfall in 2018 owing to growing competition and mistakes in growing its route network. The parent company of the airline...
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Airline stopovers: Big business or marketing malarkey?
Stopovers arguably built the Icelandic tourism economy and its position in the North Atlantic aviation market. But are such programs a guaranteed success? More and...